While bloggers strive to get traffic from search engines, other blogs and the top social media sites; it's hard to deny that a lot of the best quality traffic out there still comes via search. And, if you want to [...]
The way I got to know Cindy Krum is different from most of my other interview targets. That is, I didn't really know about her before I did my interview with her. No, the way we "met" is that I [...]
Welcome to another edition of TGIF. I am freezing cold and tried wearing gloves to type but that experiment failed somewhat. It is summer for many of you now and you will be enjoying a much warmer climate than I [...]
The announcement of Facebook vanity URLs isnt the end of days for your facebook-less brand online. While it may be first come, first served for individual users such as myself, marketers and brands have a different rulebook. Take a very [...]
The relationship between copywriters and graphic designers/web developers is a tense one. I can't say that I blame designers. If the copy doesn't fit the space, it degrades the design. In the defense of writers, there are many situations that [...]
Search & Social is reaching its one year mark, and Jordan Kasteler, Loren Baker, and myself are pretty in awe of what we have been able to accomplish to date. This post will not be a long pat on my [...]
A look at Quality Scores, and how that impacts your costs and ROI.
A look at the issues we as Canadian's face in our SEO and PPC endeavors.
Having the technical and navigational foundations of your website properly optimized for the search engines is crucial in order to maximize search referral traffic. If done improperly, small details that may seem unimportant can negatively impact your rankings in the [...]
An introductory look at Paid Search
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