If You Say You'll Remember Me, Please Do So
Today's rant brought to you by The Nonusability Board of Broken Promises This is a rant, and nothing but a rant. I am sick and tired of sites that promise to remember me if I will only take the time [...]
Social Media By the Numbers: reddit
While Reddit is often compared to Digg, the two sites have some key differences. Reddit has a simple interface and no advertising. Reddit rankings are based on an absolute vote (+1 for hot / -1 for cold), meaning a negative [...]
Ads for a buck going up soon
I'm sure by now all of you have noticed the Scratchback widget to the right, where for just a measly buck (that's $1, in case you were thinking of an animal with horns), you can get your lovely advertisement (yes, [...]
Happy Saturday – Test Only – Please Ignore
As the title says, this is only a test, so you can safely ignore this post. If, for some reason, however, you just have no intention of ignoring it, then please let me wish you a Happy Saturday, assuming it [...]
The Search Mafia
Did you hear that they found what some are calling the Mafia's ten commandments when they arrested the head of the Sicilian mafia a few days ago? It includes such rules as "Never be seen with cops." and "Money cannot [...]
Landing Page Optimization Experiment Results
MarketingExperiments.com has just released their latest experiment results, this time showing how to improve conversion 50-60% by applying continuity and congruence to a landing page. Note from me to them: Hey, Marketing Experiments people...may I suggest that you deal with [...]
The Role of Search in Advertising
Do you intuitively understand the strengths and weaknesses of search as it relates to all other media? I mean, most of us get that paid search has distinct pros and cons, as does organic search, but what about search in [...]
Swirling Vortex of Dirty Internet Marketing Creativity
Raise your hand if you've been watching Joel Comm's The Next Internet Millionaire. Now raise your hand if, after watching the 12th 50-minute long episode today, you feel as though you've been swept into a swirling vortex of dirty Internet [...]
Mobile Marketing Case Studies.
Office Depot's announcement of new mobile marketing services caught my attention today. These new services include the launch of a mobile store locator, RSS feeds, text message coupons and offers, and mobile sweepstakes capabilities. I doubt anyone's getting exited about [...]
Google Vs Yellow Pages
This battle is a lot closer than most of you can imagine. I'm constantly hearing about how the Yellow Pages are dying and there's no value in them. While most may say that I'm biased because of the number of [...]
