“Your readers should feel so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide” - Joseph Sugarman Wikipedia defines copywriting as “the act of [...]
LinkedIn has two main features designed to help you share ideas about your business. You can either share content published somewhere or write an article. While about 3 million users share content on LinkedIn weekly, the latter option has [...]
Copywriters and content marketers have distinct roles to play in online marketing. Copywriters take care of all promotional materials. This includes drafting content for ads, flyers and most importantly the sales pages of your website. An ideal sales page [...]
Viewed as the next frontier for tech companies, voice-enabled speaker usage is expected to grow by 130% this year. This growth doesn’t even include the voice assistants on smartphones. Amazon is dominating the market with a 70.6% share, while Google [...]
If you're looking for a great way to speed up content creation, one of the best tips is to create outlines. I've used outlines since I started my career in journalism, and I'm not the only one to use them [...]
With social media marketing, analytics tells you only part of the story. Without benchmarking, you’re in the dark about competition and how you’re faring against it. Competitive analysis will help you understand your hold over your market on social media [...]
SEO is a scary “place” for a business owner to go. It’s scary because s/he has products and/or services to offer and is not a content specialist. And, who knows what these search engines want these days? It used to [...]
Social media was once regarded as the marketing wild card – a platform that was more of a luxury than a necessity for brands. Today, social media marketing is mainstream, and businesses that haven’t invested in it are losing market [...]
Mobile users have unique needs and understanding their behavior is important for SEO as well as PPC conversions. But PPC experts especially need to make it easy for people to convert on a mobile device after clicking on an ad [...]
You have a business. And as a business owner, you’re always looking for ways to make more money. Obviously one of the best ways to increase your revenue is to attract more customers, right? So you spend thousands of dollars [...]
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