Email marketing is an instrument that helps your business stay in touch with your clients, keep them informed, force to visit your website, go to the offline store, and/or participate in an event you’re organizing. From our experience, email subscribers [...]
Google AdWords has been around for 16 years and I’ve been right there with them for the last decade. Which is why I’m still a bit surprised that AdWords native conversion tracking is behind the times. While Bing Ads, Facebook, [...]
On August 29th, 2016, Google significantly updated their requirements for adding review rich snippets to local business schema markup. The updated guidelines make it much more difficult for local businesses to use review rich snippets since all reviews must be [...]
What should you say and how should you say it to improve your search engine optimization? For a small business, blogging can be a powerful tool for increasing traffic and therefore business leads. But about what should you be blogging [...]
Twitter lets you create objective based ad campaigns in order to reach the right people at the right time. Whether you want to stay local or reach a global audience, Twitter is the perfect platform for your advertising needs. You [...]
One of the biggest weapons content marketers have at their disposal is email. Compared to Facebook and Twitter, email is 40 times more effective at acquiring new customers, and more than 70 percent of consumers prefer to receive promotional content [...]
Among the many important ranking factors there's speed. Searchmetrics ranking factors report found that the top 10 highest ranking sites were also the fastest. Moz found out that it's not the general speed of the page, but the Time To [...]
The goal of any business blog is to generate traffic and organically push visitors further along in the buying process until they make a purchase. Every blog goes about this in a different way, but the end goal is almost [...]
If your site has a lot of content pages, analytics can be a challenge. Sure, you can identify the best and worst performing pages, but how can you analyze the performance of different categories, different groups, of content as a [...]
In recent years, Internet memes have become very popular. So much so that they have spilled over from the web into everyday conversation. And just like every widespread social phenomenon, businesses have tried to cash in on memes to promote [...]
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