This mantra has been one of my favourites for a good 7 years now. Working with a range of companies, charities and individuals, and having been in many board rooms, held live events, and developed digital strategy, I can certainly [...]
Musician John Mayer announced last week he's having a 'digital cleanse'; going cold turkey on social media for a week. This is notable as Mayer is one of the most rabid tweeters in Hollywood. He even got dumped by Jennifer [...]
Google Search Does A Half-baked Job As we noted in a previous post, Google Search deals entirely with logic. Computer algorithms handle the information content of websites as expressed in bits of information. However human brains handle much more than [...]
Social media news aggregation sites help people find great content from their favorite sources without having to weed through all the other sub-par content to find it. This is done by a democratic system of voting and homepage promotion for [...]
We are now 8 days into 2010 and I have yet to put forth my New Years resolutions. I know what youre thinking " What kind of person doesnt put together a list of items which they will emphatically try [...]
Now that you have selected your Marketing Partner and engaged them, it's time to Seal the Deal. I have a saying...."Always sign a Partner Agreement with a company that you trust and want to partner with - never sign one [...]
Android (Google's open source mobile operating system) is getting more and more press recently, and for good reason. The software is running on a variety of different phones and handheld devices now, and there are many more set to launch [...]
In honor of the newly released Sherlock Holmes movie, let's deduce what Sherlock Holmes would say concerning copywriting. It's elementary. Details Holmes has an absolute obsession for details. Copywriters need the same voracious appetite for them. The details of your [...]
SEP's very own Jeff Quipp was prevalently quoted in the Toronto Star this week, in an article titled Social Network Economy Leaving Business Behind. Jeff is very well known in the search and social media industry, and is very well [...]
In the process of creating targeted keyword lists for any particular project it's easy to simply say "target the keywords with the highest search volume". This is almost never true, of course. Clients often want the moon delivered on a [...]
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