We all want to increase the traffic levels to our blogs, right? After a great year in 2014 that saw my client's blog traffic grow substantially, We have targeted an even greater increase in the New Year. Last year was [...]
These hidden lessons from the Super Bowl struck me.
A common goal of content and social media marketing campaigns is to drive more traffic to our websites. Businesses swear by the power of great content in engaging their target audience and encouraging them to interact more often and more [...]
...When you Can't Even use a DataLayer! Have you ever needed to change the URL of your pages tracked by Google Analytics, so you can better understand how your content is performing? For example, sometimes your site may have been [...]
One of the foundational copywriting strategies is to tailor your copy to your customers' buying cycle. Regardless of the time your buying cycle takes, you need to communicate effectively at each stage to move customers along through the cycle. This [...]
There are a lot of opinions in the land of the World Wide Web. When it comes to doing online business, these opinions can both help and hinder progress. When potential customers turn to online reviews to help them in [...]
In today's digital era, it takes much more than online presence alone to reap the benefits of social marketing. Given that 33% of consumers use social media to find brands, products, and services , it's crucial to have an effective [...]
Embed this infographic: Copy and paste the code below where you want it to appear. Post on web sites: How To Combine Your PPC & SEO Strategies [INFOGRAPHIC] Post on a forum: [img width="100%"]https://www.searchenginepeople.com/wp-content/uploads/infographics/seo-ppc-strategies.jpg[/img][url=https://www.searchenginepeople.com/blog/150140955-seo-ppc-strategy.html]How To Combine Your PPC & SEO [...]
Business owners who invest money in maintaining their social media accounts for advertising purposes often ask me how they can calculate their return on investment (ROI). While measuring the ROI of social media can help you determine if a certain [...]
The way people purchase online is changing. Consumers can turn to review sites and see customer ratings with the click of a button. Vendor and price comparisons are just a Google search away. And with search engines aiming to offer [...]
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