When it comes to doing search engine optimization (SEO) for your website, there are many factors to consider. In order for SEO to be successful, you definitely need a solid strategy and game plan. However, you also need a [...]
Building a blog is one of the most important strategies for marketing a business. A blog helps a business connect with its audience and build a relationship with them. According to a study, 55% of small businesses have blogs for [...]
Social media is playing a transformative role in this presidential election. Donald J. Trump and Hillary Clinton are heavily utilizing social media platforms to connect with voters. And it’s working. Millions of people follow Trump and Clinton on Facebook, Twitter, [...]
Getting attention is one of the major challenges startups and small businesses face. You have a great business, solid products as well as long-term potential. However, you soon realize that you’re going nowhere without getting people to pay attention to [...]
Social media has changed the way we shop for services and products. According to Hubspot, consumers are a whopping 71% more likely to buy from a company if a social connection has recommended them on social media. This is brand [...]
New social platforms are launched all the time. Just like Richard Branson's famous quote “business opportunities are like buses; there’s always another one coming”, you can rest assured that there will be another social platform or app coming soon. Perfecting [...]
It’s no longer a question of whether users prefer video content to other forms of content, especially on mobile sites. Users enjoy short-form content that is easily digestible more than any other content, regardless of the device they use to [...]
As marketers, we live and work in an environment of instant gratification, where the competition for attention is fierce. No matter where you look – Facebook, Twitter or Instagram – standing out isn't easy. Growing your brand on social media [...]
As one of the internet’s most popular publishers, there’s a good chance you’ve read an article or taken a quiz on BuzzFeed. The digital publisher has made a name for itself with it’s quick wit and playful content – it [...]
Content marketing is a powerful way for organisations across all sectors to attract and retain an audience – and ultimately drive profitable customer action. Through the strategic and targeted distribution of regular high quality content, businesses can connect and [...]
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