Text alone isn't enough to attract customers and ensure engagement is high. We're living in the age of visual content marketing. Whether audiences realize it or not, people crave visuals. That's why apps like Instagram are so popular and why [...]
Social media is an effective promotional tool, and a solid form of engagement. But no one said it was easy. In fact, for many of us it quickly spirals into an unending source of aggravation. There is such a heavy [...]
On the Internet, speed matters. A lot. While our tolerance levels for stoplights and microwave ovens are somewhere along the lines of two minutes, our tolerance for a loading webpage is less than three seconds. This is where the issue [...]
If you’re an app marketer or developer, you already know the challenges of getting your app to rank in the app store. This can prove to be a challenge considering there are more than 4 million apps in the Android [...]
In a global market, website visitors speak and communicate in multiple languages. It may be interesting to see how often your website visitors can read your content in their preferred language. You can do this by comparing the language of [...]
The majority of Pinterest users use the platform to buy stuff. That alone makes it a valuable marketing channel worth pursuing. The fact that it hasn’t been saturated in the same manner as Facebook and Instagram makes it even more [...]
If you’ve been an advertiser in AdWords for more than a few months you have likely noticed that over time your cost-per-click (CPC) has increased, even for the same average position on the exact same keywords. This can be a [...]
Every digital marketer desires to conquer the art and science of content marketing and Pay per Click (PPC) advertising to maximise their digital marketing ROI. A quick Google search returns a page full page of a combination paid ads as [...]
Has your blog’s readership never quite been what you wanted? Or it’s plummeted in the last few months? Perhaps it’s because your guest post inbox has started to look like this: “Hi Editor, Having experience of 5 years in [...]
To catch someone's attention and occupy their interest is not easy; It involves an understanding of what they're interested in and creating content that's engaging enough to hold their attention. Additionally, you'd also want them to interact with it. Engagement [...]
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