If you're looking for a great way to speed up content creation, one of the best tips is to create outlines. I've used outlines since I started my career in journalism, and I'm not the only one to use them [...]
With social media marketing, analytics tells you only part of the story. Without benchmarking, you’re in the dark about competition and how you’re faring against it. Competitive analysis will help you understand your hold over your market on social media [...]
SEO is a scary “place” for a business owner to go. It’s scary because s/he has products and/or services to offer and is not a content specialist. And, who knows what these search engines want these days? It used to [...]
Social media was once regarded as the marketing wild card – a platform that was more of a luxury than a necessity for brands. Today, social media marketing is mainstream, and businesses that haven’t invested in it are losing market [...]
Mobile users have unique needs and understanding their behavior is important for SEO as well as PPC conversions. But PPC experts especially need to make it easy for people to convert on a mobile device after clicking on an ad [...]
You have a business. And as a business owner, you’re always looking for ways to make more money. Obviously one of the best ways to increase your revenue is to attract more customers, right? So you spend thousands of dollars [...]
We are always being reminded that great content is the number one key to improved SEO, a successful website, better conversions, improved business revenue and probably a host of other things including a long and happy life and the end [...]
Content plays the pivotal role to stimulate online growth and engage your audience. Well written text content will always be an integral part of marketing but, here’s the deal: “The secret to succeeding in a content marketing campaign is [...]
It’s no secret that a content-driven SEO strategy can be incredibly time consuming, which is why repurposing content is truly the gift that keeps on giving. By reusing your highest-performing content, you can dramatically increase your productivity because you’re investing [...]
Experts predict that, in 2017, content marketing will be tougher than ever. Thought leaders like Mark Schaefer even consider the possibility of content marketing being unsustainable in the near future. In what he describes as the “Content Shock”, Schaefer [...]
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