Content publishing is the most powerful marketing tactic available to B2B marketers. Brands are churning out content at an incredible pace, and 38% of marketers are publishing new content at least weekly, if not more often. Most brands, however, aren't [...]
Search engine optimization, or SEO for short, is the roadmap that connects potential visitors with websites. It helps us find what we're looking for and draws interested customers to our online stores, blogs and websites. SEO is one of [...]
Asides from “just writing stuff”, I manage content for a construction merchant. Bricks, plaster, and copper pipe; all pretty boring. Chrome copper pipe is definitely the most exciting. Link building with content can be a struggle (a blog post [...]
With the number of apps increasing every day, marketers keep devising different strategies and finding hacks to increase app installs. Most marketers focus on optimizing app store pages, building a community, tracking advertising campaigns, being active on social media [...]
Gone are the days when you could write compelling content on your blog and attract a flock of new audience members. Now, people are busier than ever. To capture their attention, you need a page on your website that [...]
For businesses with multiple locations or large brands with dozens (or more!) distribution points, it can seem daunting to create content that’s specific to each and every geographic region you serve. While it may be a lot of work, [...]
As broadband Internet becomes more widespread and accessible across the world, the share of video content is rapidly and inevitably growing. The majority of users regard video as the easiest medium to perceive. It is only natural, then, that YouTube, [...]
Even though chatbots are the latest marketing buzzwords and there’s a lot of talk about them, in some ways, chatbots aren’t that new. They began as automated customer service bots guiding you through a series of steps when you [...]
Whilst so much SEO strategies are often focused on ranking sites for competitive keywords relating to their service or product offering, there is often a hugely overlooked ROI in local SEO. Despite relatively lower search volumes, local searches often [...]
So you’ve been spending copious amount of time publishing content on Twitter, Facebook, LinkedIn and maybe a few other social media sites. You’ve gone as far as spending a sizeable chunk of your marketing budget running Facebook ads. You [...]
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