“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well” -- Jeff Bezos, Founder, and CEO of Amazon.com If you want your business to succeed, you simply [...]
Magento is a powerful e-commerce platform, but it’s certainly not without its SEO problems. Here are a few of the most common issues I run into with Magento sites. Let’s talk about how to fix them. 1. Default Title [...]
Throughout my article Memories of A Content Marketing Guru (1), I detailed proven customer retention tactics as well as content marketing best practices based on my personal experience. In this article, I will be presenting a detailed case study [...]
The New Year is fast approaching, and there’s no better time than now to sit down with your team and determine your inbound content marketing goals for 2018. However, before you set any specific strategies in stone, take a [...]
Social media has become a go-to platform for public relations professionals. In a matter of seconds, a brand can send a message that will reach loyal customers, potential consumers, news networks, and others. Some companies handle crises on social [...]
Website design testing is an essential step in your marketing strategy as it allows you to find the most efficient combination of elements. This will have a direct impact on the success of your entire marketing strategy. A great [...]
When it comes to SEO, change is the only constant. No wonder it's tough to stand firm on its ever-changing ground, when the rules and trends are shifting if not at the speed of sound, then at least way faster [...]
“Welcome to a new era of marketing and service in which your brand is defined by those who experience it.” -Brian Solis Content which is created by your fans and followers while participating in a contest or a giveaway [...]
The mobile revolution has led a growing number of Americans to abandon home broadband entirely. How should businesses react?Over the past decade, the internet has become steadily more pervasive, and according to the latest statistics, nine out of ten UK [...]
With recent advancements in artificial intelligence and natural language processing, people can’t get enough of voice-enabled digital assistants like Alexa, and the voice-enabled speakers they call home. As a marketer, you know what this means, right? Ready or not, [...]
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