Yearly Archives: 2018

Where Are the Female Influencers?

A really interesting study came out from digital marketing firm Collective Bias. They wanted to look at the demographic of female social influencers and how they used different social platforms. Their primary platform of focus, however, was Snapchat, which [...]

By |2020-06-22T20:08:04-04:00January 15th, 2018|Social Media Marketing|

International Online Marketplaces Compared

In addition to their online shop, retailers can access a wide variety of e-commerce platforms and thus use the existing infrastructure. But which platform is best suited and what are the advantages and disadvantages from a dealer's point of [...]

By |2020-06-22T20:08:03-04:00January 9th, 2018|Marketing|

Challenge: How To Retain Your App Users

There's no way around it, we live in an app-saturated world. There are well over 4 million apps available via Google Play and Apple App Store alone, and that number is growing every day. Statista The downside [...]

By |2020-06-22T20:08:09-04:00January 8th, 2018|Mobile|
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