Everything starts with planning and setting expectations and goals. I covered initial phase of website Localization in How to Plan Website Globalization & Localization post. By now, you should know your organization’s globalization mission and have a plan to support [...]
While we all know backlinks are the number one ranking signal, we cover another aspect of SEO and user experience, and that is your website’s loading speed. 1. Caching Plugins For Wordpress If your website is powered by WordPress, [...]
Synopsis: Did you know that you might be spending more time and money on demographics that may end up not being effective and miss nearly 70% in mobile search revenue if you fail to take into consideration the intent [...]
We all love free traffic! SEO leads to revenue that goes straight to the bottom line. Yet, many companies do not have dedicated SEO resources and the task falls upon busy marketers that have many channels to worry about, [...]
Implications of the Duopoly’s Market Grip on your Digital Strategy The power and influence of Facebook and Google gets stronger every year and will have a major impact on your digital marketing strategy for 2018. Commentators in the digital marketing [...]
Influencer marketing has gone mainstream. With defined steps to implement it, more and more brands are going to rely on influencer marketing in 2018. According to Linqia’s latest research: Out of 86% marketers who used influencer marketing in 2017, [...]
Over the past decade, social media has become the domain where much of the world’s buzz takes place. By 2021, the number of users across the globe is expected to surpass the 3 billion mark. In addition to all [...]
Website navigation extends well beyond merely bringing together the important category links of your website and arranging them in parent categories on a top menu bar or a sidebar. Before anything, let’s have a quick look at the crucial role [...]
Are you looking to boost your social media presence? Do you want to do it in a simple, cost-efficient manner? Then you need to take a look at Facebook Live video. With over 100 million hours of daily video watch [...]
As we all know, digital marketing is a vital piece of any successful marketing strategy. With internet usage in the U.S. estimated at 84% by a recent eMarketer study, digital channels continue to serve as a marketing platform with [...]
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