It can be hard to decipher Google's actual stance on HTTPS these days. When Google first officially announced HTTPS as a ranking signal in 2014, they referred to it as a “light” signal. Google’s own Gary Illyes would go [...]
1. Demonstrate Your Product In Use Your visitors don’t want the description of your product or the assurance of its awesomeness – they want to see how it looks when it is being used. Use large images to demonstrate [...]
Digital marketing is a central part of any business. To thrive in today’s society, you must be able to effectively advertise on online platforms, including social media. Experts are predicting significant changes in the digital marketing world. A recent [...]
Building backinlinks isn’t hard. It gets hard because nobody is talking about how to do it, because it can be kind of subjective.
A featured snippet is a special way that Google shows off certain results that they feel will be most valuable to the person performing the search. Have you ever searched for a question and had it come up in a [...]
Influencer marketing saw 198% rise in 2017 owing to its efficiency at spreading brand awareness and generating leads. In fact, 39% of marketers believe that influence-generated content is capable of outperforming brand content. We can full well expect 2018 to [...]
As a business owner/marketer, keeping your social pages active can be challenging. The organic visibility of social posts has considerably declined over the past few years. It’s, therefore, necessary to have a regular publishing schedule to ensure that your [...]
Sentiment analysis is a method used to analyze the positive and negative emotions associated with a particular series of words. The technology has evolved in scope and availability in recent years, and the impacts on marketing and SEO are [...]
Influencer marketing takes the textbook on traditional marketing concepts and throws it out the window. Relatively obscure till a few years ago, its popularity has shot through the roof in recent months. A majority of marketers agree that it’s [...]
According to the latest stats, Facebook currently hasmore than 2 billion monthly active users. Besides being a great place to connect to people, it’s one of the most profitable marketing platforms of today. As everybody and their momma (literally) [...]
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