One of the best ways to get visibility and traffic to your blog posts is to write on topics that are popular and being shared on social media platforms. One reason why trending topics get more traction is that [...]
The key to any successful ad strategy is successful targeting. It’s simple, if you don’t target the people that matter you won’t be getting conversions. Of course, you also want to make the most out of your ad spend. [...]
Google’s Display Network can suck your advertising budgets dry if you’re not careful. Due to the large size of the network (Google claims the network includes over 2 million websites & 650K apps and reaches 90% of all internet [...]
Every Start-Up Needs to Focus on its Online Presence From the Get Go Today, there are more new start-ups per month than ever. Getting noticed and standing out from the crowd means strategically focusing your SEO efforts. [...]
An average e-commerce business allocates 80% of its budget on acquisition, while 41% of overall revenue comes from repeat customers. That’s almost half of the revenue you can bag without leaping into acquisition costs. Learn more about how you can [...]
You have finally found your perfect niche and you’re ready to start driving traffic to your site using content. However, don’t you ever feel that content that is super niched down gives you little wiggle room to expand your [...]
"Thin" content is one of the most misused and loose terms in our industry. Whenever there's an inexplicable drop in rankings, a lot of experts are ready to jump in and blame an alleged "thin" or "duplicate" content penalty. On [...]
This is the third and final post on getting your Localization effort off the ground. First post explored the initial phase of planning and setting expectations - How to Plan Website Globalization & Localization . Once you have a [...]
If you don’t have an email list for your business, there’s a gaping hole in your digital marketing strategy. An email list is one of the most powerful assets a business can have in today’s marketplace; you need to [...]
With digitization, Search Engine Optimization (SEO) has undoubtedly become an integral part of any business that has an online presence. Millions of users are searching the internet every day to find something or the other. And SEO can certainly improve [...]
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