With the team at WordLift, we try to experiment on a daily basis to keep up with Google’s search algorithm evolution. In fact, Google’s search algorithm is a sort of black box, where you know the input A and [...]
There all sorts of strategic ways businesses can use promo codes to drive revenue. Promo codes can decrease cart abandonment, make your retargeting campaigns more effective, nurture brand advocates, help you track performance on your marketing channels, and more. [...]
You can do a lot more with Google Analytics than simply creating standard reports. Google Analytics Customer Reports and Advanced Segments are important tools for understanding your market. Are you interested in getting more from Google Analytics? Do you [...]
Alexa was a hit on Super Bowl night. Siri’s a household name. And everyone from the usual suspects — Google, Microsoft and Samsung — to unknown upstarts (Mycroft, anyone?) is trying to dip at least one finger into an [...]
Featured snippets are comparatively new Google's search feature showing web pages that did the best job answering a user's query in position 0, i.e. on top of organic search results below the ads. Google's Featured Snippets are still volatile [...]
In crowded marketplaces with dozens of competitors fighting over the same consumers, being able to actively engage customers is critically important. Research has shown that one of the keys to driving customer engagement and finding success with online marketing [...]
Video marketing has begun to critically impact the consumer journey in many industries, and social media and content marketers have begun to pay more attention to the niche. In fact, many consumers look for information online before making a [...]
As one of the top three ranking signals, backlinks have mattered to search engines for years, and they will most likely continue to matter far into the future for as long as organic search results exist. That means building [...]
The most difficult part of building a successful business is generating more sales while also sustaining business growth. Thankfully, the latest technologies in the marketing industry make this process much easier for almost all types of businesses. Email marketing [...]
Today's knowledge economy and accentuation of how important lifelong learning is have interesting implications for businesses – in terms of both possibilities and challenges. On the one hand, both you and the employees of your business certainly have the kind [...]
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