Branding Archives - Page 3 of 4 - Search Engine People Blog

Recreatable Sample Plan: 3 Steps to Publishing Personal Brand Content

November 9th, 2011 | by Kimberly Bordonaro

If you are like most people, the thought of coming up with creative content ideas as to what to write about and how to schedule it all can be overwhelming to say the least.

I’ve created a sample plan that you can easily recreate for yourself to keep your content consistent and constant. But first, you’ll need to get clear on what you should write about….

Using Competition Analysis to Define Your Brand

November 2nd, 2011 | by Michael Stetina

Using competition analysis is one of the most prominent ways to choose a keyword. Examining the on page factors and the quantity and relevance of backlinks of the top search engine results gives insight into the likelihood of ranking in the top spots for that keyword. When a keyword is chosen through this process, the expected organic search ranking position can be estimated fairly accurately.

But the same data can be used to define branding. Learn how….