Content curation is the creation of significant and appropriate content relating to a specific topic or niche. This terrific marketing tool filters news and information and uses it to compile only very relevant information which is used to develop a [...]
Digital marketers today face a difficult SEO dilemma. What's more rewarding: keyword marketing and link building or content marketing? What are the arguments for and against choosing one approach over the other? In this post, we'll address what you should [...]
Are you working on your content marketing plan? Use these 25 questions to figure out what your plan should include: 1. What is your business strategy? 2. What products do you want to focus on? 3. What markets do [...]
Writing. Photo by josef.stuefer When it comes to effectively running a business, effective copy writing is absolutely essential. It gets your message out to your target consumers in a clear and compelling manner, helping them to understand what precisely [...]
There is no doubt about the fact the most people decide to read an article or not based on the headline. Your content may be great with juicy tit-bits for readers but it will all go to waste without an [...]
There are many myths and misconceptions scattered around the internet of what steps webmasters should take when building links to their new website(s). I have built many websites in my time and worked with clients who have only recently built [...]
Inc. magazine and The Guardian each ran articles this summer with bold headlines reading, "SEO is dead..." Don't you believe it. To paraphrase Mark Twain, "the reports of SEO's death have been greatly exaggerated." Search engine optimization is still important. [...]
There's no such thing as a boring product; just bad marketing. Inbound marketing is leading the way in evolutionary customer attraction activity and dominating the online growth strategies of corporations worldwide. Movement away from outbound methods which pushed products and [...]
It's important to distinguish between traditional keyword research (for SEO and / or PPC purposes) and keyword research for content marketing purposes. Traditional keyword research is concerned with understanding of how people search for your product or service. Keyword research [...]
The shear number of online marketing tools available at your fingertips can be pretty overwhelming. Developing a content marketing plan to increase authority, web traffic and leads is a critical step to take with any of your online marketing efforts. [...]
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