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How to Get Links from Customers & Vendors

Look at any comprehensive list of link building techniques and you'll find something along the lines of get links from vendors or as your customer for a link. The trick, of course, is in how you frame that question. You [...]

By |2014-04-22T09:06:04-04:00December 27th, 2011|SEO|

Using SEOmoz Tools for Link Prospecting

As an in-house SEO, and with a budget competing with other marketing disciplines, it can be difficult to justify which SEO tools are vital, and which are more of a luxury. In-house SEOs do not have the resources of an agency, and need to choose carefully so as to maximize their budget.

By |2014-04-22T09:06:05-04:00December 9th, 2011|SEO|

How To Calculate Your PPC Budget As An SMB

Since the process isn't complicated, I though I'd share how you can estimate a budget yourself. For this exercise we'll assume you're going to start with Google AdWords. To get a good estimate, you'll need to answer 4 main questions.

By |2014-04-22T09:06:05-04:00December 6th, 2011|PPC|

5+ Ways To Automate SEO With Google Docs

One of my favorite SEO tools helps me with link building, project management, website crawling, and web scraping, and it's completely free. If it sounds too good to be true, fear not, because chances are you've used the tool I'm referring to dozens of times: Google Docs.

By |2014-04-22T09:06:22-04:00November 29th, 2011|SEO|
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