Written with Andrew Popowycz, PPC Specialist. On April 22nd, Google announced some innovative features that they will be rolling out within the next few days: Innovative Ad Formats, Insightful Reporting and Intelligent Tools. Of the announcements, weve identified the 4 [...]
After a long winter, its time to put the hat and gloves away and take a fresh look at how our campaigns have been trending over the past, er ... 3 to 4 months. As you catch yourself day dreaming [...]
Paul Feng (Product Management Director of Adwords) announced that Adwords has rolled out secure search (SSL encryption) for signed-in searches: "Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks [...]
Photo by dan taylor Chances are, by now you've heard about the benefits of long-tail keywords. Chances are, you're already using long-tail keywords in your Google AdWords campaigns. But exactly how long-tail are your campaigns? Too little? Too [...]
Facebook is huge. But how huge is huge? Like 1.19 billion active monthly users as of September 2013. As such, Facebook is a huge marketing opportunity for businesses of any size and most businesses have created a Facebook page. But [...]
CTR by Jorge Barra A very popular question, but unfortunately there is no such thing as a 'good CTR'. Since CTR depends on many different factors and variables, it's just like asking 'what's a good income' (without knowing [...]
As the year nears its end, I thought I'd provide a few resources that can help you get some big wins before the new year. 70% of Mobile Searchers Use the Click to Call Function - If phone calls play [...]
If you're producing great content you're establishing credibility and starting a relationship. But how can you leverage PPC to improve your inbound marketing? Here are a few ways: Test Headlines -- That awesome content piece needs an awesome headline. Find [...]
1. Look beyond the conversion It's not all about conversions. I often use the 200 clicks rule as a general rule of thumb to decide whether a keyword, ad, or search query is performing, with the theory that if no [...]
Earlier this week, Google announced that over the next few weeks they will be rolling out 'Estimated Cross-Device Conversions' in AdWords. By capturing these metrics, it now allows advertisers to get more insight into the conversions that were initiated via [...]
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