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Be Careful Who You Outsource Your Content To

If you don't have the in-house talent or time to manage a strong content marketing strategy, many site owners consider outsourcing their content marketing to a third party source. There is nothing wrong with that, provided who you are outsourcing your content writing to.

By |2014-04-22T09:06:10-04:00November 30th, 2011|Content|

Recreatable Sample Plan: 3 Steps to Publishing Personal Brand Content

If you are like most people, the thought of coming up with creative content ideas as to what to write about and how to schedule it all can be overwhelming to say the least. I've created a sample plan that you can easily recreate for yourself to keep your content consistent and constant. But first, you'll need to get clear on what you should write about.

By |2013-05-29T13:30:00-04:00November 9th, 2011|Content|

My 7 Favorite Swipe File Tools

Christopher Penn defines a swipe file as being "a collection of stuff that has worked, arranged in such a way to inspire you and give you future ideas." Sounds simple enough, right? Actually, we put together swipe files all the time without knowing it.

By |2013-05-30T08:06:00-04:00September 13th, 2011|Content|
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