Here is a list of 10 conversion optimization tests that surprised, enlightened or inspired us (or did all three of it) at Visual Website Optimizer. 1) Getting rid of drop-down menu increases revenue You have surely heard about how conversion-centric [...]
Google's latest algorithm change, Hummingbird, has made it clear how important it is to have good quality content on your website that addresses your prospects needs. The problem many businesses run into is how to generate that content on a [...]
Matt Cutts, the head of Webspam at Google has had a lot to say on link building over the past 11 months or so. He has recorded a number of videos for the Google Webmaster Help YouTube channel as [...]
Google introduced authorship in June 28th, 2011 as a pilot phase testing but since then the community of authors willing to display their image in the search results have grown tremendously. Authorship was a way for Google to move from [...]
If you want to be successful on social media, you need to make sure you stand out from the crowd. Of course, with the millions of people on social networking sites this is easier said than done, but even thought [...]
Writing search engine optimized content five or ten years ago was a lot harder than it is now. Back then you had to think about what search engines liked. Nowadays you just have to write as you would normally. Search [...]
Over the last several years I have seen so many updates in Google's algorithm. Google's system never stays consistent. Here we are going to discuss one of the most important changes to Google's algorithm. It is called Google trust. The [...]
Whether you're a seasoned marketer or are new to the field, you probably know that social media is pretty important in running a successful marketing campaign. In the past few years, the sales and marketing landscape has been changing, and [...]
Social media has acquired a strong position in today's digital marketing. A well-executed social media marketing strategy brings in more leads/sales and also improves search engine rankings of a website. Social media marketing has never been a problem for big [...]
The holiday season presents is an opportunity to produce some unique and engaging social media content. A well-planned seasonal content marketing campaign can go a long way toward driving traffic and followers to your social media channels and website. In [...]
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