It doesn't matter whether you are agency side or in-house when it comes to online marketing campaigns. You cant get away from a simple truth; online marketing is now a complicated beast. At any one time you are likely to [...]
In case you missed out yesterday, we began a new blog series entitled The 12 Days of Content. Over the next 11 days, well be gifting you with some great tips for optimizing your content. On the first day, we [...]
As usual, Google made some changes over this last year. To be more specific, Google made a lot of changes over this last year. Many of these changes didnt receive the best feedback from users, but as usual once again, [...]
Inundated with the holiday spirit, we here at SEP have been inspired to give the gift of knowledge this season with a super awesome blog series called (drum roll) The 12 Days of Content. Over the next 12 days, we [...]
Yelp! Most small businesses have a love/hate relationship with it. They love it because it's a great way to earn some added exposure online and through the Yelp! app, but they hate it because one bad experience can severely damage [...]
The rules of social media change all the time. The plan that works one year might flop the next. The past year is no exception, as some creative marketers created campaigns that cemented the importance of some rules, and even [...]
Whenever you're planning your content strategy, you have a lot of options in terms of where you can place your content. You can publish content to your own blog or upon other blogs as either guest posts or sponsored posts. [...]
Content Marketing is all the rage, and for good reason. Google is continuously tweaking their algorithms to reward content that is useful for people, rather than over-optimized thin content. Marketers are catching on, and as a result there are a [...]
Google has always been very focused on keeping a highly social element to their services. Now they are also looking to integrate those same services into more intuitive and interwoven features. Google Plus Hangouts is one of many endeavors that [...]
Inbound marketing has been the buzzword (or buzz-phrase) of 2013. The online marketing practices of successful companies are now entirely customer-centric and focus on presenting information and interesting content at a suitable time and place; that is, not pushing sales [...]
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