For any business online, ranking for the terms that drive traffic to products that sell is just the first half of the battle. Ensuring you keep that valuable search traffic is just as important. Competitor analysis is a vital part of any ongoing optimization plan, especially if you rely on traffic from sought after search terms.
As Google continues its quest to provide its users with the most authoritative and relevant search results, the folks over at Mountain View have devised a strategy for connecting authors with their content. Their technique is called AuthorRank, and it's shaping up to change how quality content is pushed through the SERP's.
a matrix for Web Marketing Managers to analyze Enterprise SEO and the fundamental causes resulting in change. Additionally, we will discuss how you can apply this tool to your Search Marketing Strategy.
Is your website optimized for mobile devices, and how flexible is it to adapt to the many different resolutions of the various smartphones and tablets on the market today? In other words, do you know how the experience will be for users viewing your website on Sony Ericsson T715 or iPad mini rumored to release in October of this year?
But, at least online, the glass ceiling is beginning to be shattered. Not only does social media create a level playing field, women rule the roost (80 percent!) when it comes to purchase decisions (not a surprise) and brands are turning their attention to them.
Two years ago YouTube launched TrueView video ads. Now Google has released TrueView ads to all AdWords accounts. Here's how to cash in.
Sometimes you're slumped; what to write about this time? This week? This month? But getting ideas -- the right ideas can be very easy. Here are 10 ways to do it quickly and effectively.
When your long tail runs into the tens of thousands of phrases before permutation, you have a problem. The trick for a successful and comprehensive long-tail PPC strategy is to be effective. Rather than permutating every possible keyword 'stem' with every possible location, build your keywords and ad groups strategically.
SO how well does organic search perform over paid search? And who clicks those ads anyway?
Social has taken the web by storm. And there's no denying its influence in driving traffic to websites and enhancing user interaction at new levels. Here's how to track your use.
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