The Dreaded 404 Page – Turning Lost Visitors Into Prospects
Instead of leaving your prospecting to chance, you can be proactive and edit your 404 page to be helpful to your prospects rather than aggravating.
No More Excuses: 6 Content Ideas You Can Use Now!
I was meeting with a friend the other day. She's a small-business owner who I was helping out with some bits of advice. One of her biggest points of frustration is the knowledge that she needs to be creating content - but lacks the time to do it. I know this is not the first time I've heard this from a small or medium sized business owner so I thought it would be worthwhile to lay out some of the tactics I've suggested over time to overcome this dilemma.
Partake In The Great SEO Zombie Hunt
SEO zombie safety and awareness is everyone's job. Be willing to do what it takes to keep the undead at bay. Be strong, search marketers. Be strong.
Remember These 3 Things To Make Your Site Social Media Friendly
Not only are these things easy to fix, but you should think about them and avoid them before you go live so that you can get the most out of social media with your sites.
5 Ad Copy Headlines that Sell
A headline motivates the visitor to keep reading. The best headlines are specific in nature, sometimes exclusive and clearly states the benefit of staying on the page to the reader. Some can be catchy, imply a benefit, offer a little mystery, or present a warning to reader or give a unique feature or reward if the visitor chooses to "buy into" the headline.
Clean Google Search Results of Unwanted Domains with Google Hit Hider (FireFox)
While there are plenty of search engine options out there, some targeted to a niche and others more broad, Google remains the most commonly used and popular on the web. The problem is that the results offered are usually so varied and the algorithm used is so complex that it can be hard to find what you are looking for without more specific keywords.
The 5 Best [Free] Keyword Research Tricks I Tried In 2011
2011 was an exciting year for those of us involved in digital marketing. Whether you are an SEO person, content marketer, a Web Operative, or web designer, changes throughout the year have completely flipped our way of seeing the web [...]
The Difference Between Good Links and Great Links
Most search engines work around a similar model in which incoming links are one of the most important element in determining a page or site's quality. The higher quality a page, the higher ranking it receives in the engines. Make no doubt about it, all incoming links help boost a page's ranking in most search engines, but some links "count" more than others. Generally speaking, sites with higher rankings provide more authority than those with low rankings.
Online Reputation Management: You Really Want To Defend This Company?
Online Reputation Management (ORM) generally involves using SEO techniques to replace negative search results with positive listings. That might involve building links to favorable content that already exists, or creating new content designed to outrank whatever you’re trying to disassociate yourself from. But is it ethical to essentially hide this “negative or embarrassing content”? And is it good for SEO as an industry to prevent the public from accessing information it has a legitimate interest in seeing?
Straight-up Advice on Building a Private Blog Network from the Ground Up
After more than 8 months of development, Brent Rangen and Aaron Pike are about to graduate their private content network LinkOrbit.com from beta. For the better part of 2011, these guys have been snapping up domains, developing web
