I recently compiled the results of a Twitter direct marketing campaign whose goal was to drive traffic to a single retail location. I call it a direct campaign because our strategy was not about mass broadcasting. Instead we were using [...]
For those in SEO and Internet Marketing it can be tough to stay up to date with all the changes that Google is making, all the changes Bing makes, the importance of Social Media – and so on and so [...]
Things to keep in mind before we begin: to succeed with SEO you need a complete strategy beyond links you should not rely completely on links: links are only one of the hundreds of criteria taken into account when ranking [...]
A couple of months back I wrote a popular little piece on how to spot new SEO clients that may suck. At the same time I happened to be interviewing a bunch of different candidates for a new SEO [...]
How are you, the inhouse link builder, supposed to take advantage of the MASSIVE (and sprawling) opportunity that is your organization's existing workforce? SEO-ignorance, an already-heavy workload and undefined link acquisition processes also contribute to making link opportunity spotting a [...]
Being known as a social guru is something a lot of us working on the Internet aspire to in todays social networks. Right? Well, Ive noticed that some people " followed by many and well respected " give out information [...]
US Web traffic tracking company comScore released numbers showing Google receives two-thirds of all search queries (in the USA). It's only in 2007 that Google broke through the 50% US search queries mark. Which means that Google has increased their [...]
Google Analytics is a fantastic system for tracking and analyzing your website traffic and promotional campaigns. One of the key features that we can use is the option to generate special tracking links that provide us more data for measuring [...]
Social media is fun, and it's an opportunity to really give your brand a story. But if you're having a hard time with social networking, maybe you should try hanging with the big-leaguers, or coming up with a strategy to make you one yourself. You may have read social media-related articles on adapting the morals and values of a teenager when it comes to social media. And I couldn't agree more. To an extent, of course.
For small business owners; its enough of a struggle to post new content regularly to your blog. Let alone worrying about Facebook, Twitter, and all the other new social media sites that pop up regularly. Your Content Plan This is [...]
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