Results matter. Even though the web is a relatively new channel for marketers, we cannot simply dismiss business objectives and go with intuition, as I'm sure the people you report to would agree. The great thing about the Internet, though, [...]
Otherwise known as "How Search Engines Work", this session by Mike Grehan looks like it's going to be an interesting hour of great information on the "tubes and dials" of how search engines do the magic that they do. Moderating: [...]
Augmented Reality is a hot topic in the SEO world, and this session was good for the neophytes in the audience. I would recommend looking into some of these topics on your own though if you're interested, and definitely play [...]
Whether you're into SEO or Social Media (or both like me!), this session is one you'd want to sit in on. Don't let the word "integration" scare you - there's no Calculus here. People are spending an appreciable amount of [...]
Speaking Geek: How Marketers Can Work with Web Developers to Achieve Business Goals Moderated by: Tracy Falke, Social Media Specialist, Freestyle Interactive Speakers: Casey Rovinelli, Director, Digital Marketing, National Hockey League Players' Association Jonathan Allen, Director, SearchEngineWatch Puneet Bhasin, Independent [...]
We're all in for a treat with this session! Mike O'Sullivan and Chau Le of Microsoft Canada discuss how you can drive customers through the purchase funnel.... with a little help from our friend, Display. So, why Search and Display [...]
OK, it's the first session of SES Toronto 2010! We'll be liveblogging most of the sessions, so without further adieu, here we go! SEO Then & Now: What's the Same? What's New? Moderated by the always upbeat Jim Hedger, Search [...]
This opportunity to guest post on Search Engine People came about through Twitter, a social media site that is utilised in many SEO strategies and crucial to expanding an online presence. Social Media, E-Marketing, Content Writing and Link Building are [...]
Ecommerce web hosting is the modern day equivalent of building a better mousetrap. A well-run, well-maintained, secure ecommerce web presence is part of the key to a company’s success.
As all Search Engine and Pay Per Click folks know, having a good list of search phrases is a vital part of your search marketing efforts. The problem is, generating a long list of phrases and maintaining all the variations [...]
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