The end of the year is a great time to evaluate your previous year’s performance and make adjustments to your budgets. While marketing dollars continue to shift toward online channels, some businesses will need to cut back on their [...]
Mobile shoppers make up an enormous percentage of all consumers today, first outpacing desktop users in 2014 according to Comscore. Today this continues to grow at an astounding rate. In 2015, mobile devices accounted for 51% of total daily digital [...]
If you've ever gone on YouTube looking for help hooking up your cable, or fixing a leaky sink, or using a complex piece of software, you've probably experienced tutorial fatigue. Long-winded narrators. Shots that seem to go nowhere. Inexplicable, swooping [...]
Google has been providing us a heads up for many years about the importance of mobile friendliness, so it should not have come as a surprise when Google announced that it is shifting its search index to use the mobile [...]
Facebook Ads is a REAL bargain for any marketer and business owner. However, many advertisers recently noticed an uncomfortable truth: it is getting more and difficult to acquire new leads and step them into your funnel. Why are your Facebook [...]
Getting things done in a large company can be complicated. It does not matter if you manage just SEO or responsible for the whole site; if you just joined a global company or contracting for one. You will need to [...]
Content marketing is constantly changing, which means it can be difficult to stay on top of what’s going on. Don’t worry though – get your head start this year with this list of five resolutions all content marketers should make [...]
You know that millions of people use Twitter on a daily basis, offering vast potential for finding leads. Keywords, hashtags and social bios are built-in breadcrumbs leading you to a feast of prospects. But how do you know which trails [...]
Obtaining customers is the central goal for the majority of marketers, making a well-defined and carefully monitored sales funnel one of the most powerful tools an organisation has at its disposal. A sales funnel is an absolute necessity for ensuring [...]
In 2013, Nathan Chan launched Foundr Magazine, a digital publication for entrepreneurs who are in their startup phases. Some friends encouraged him to begin his marketing on Instagram, and he, in fact, focused primarily on this platform. Within six months, [...]
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