Despite Penguin wreaking destruction on sites with shady backlink profiles, the humble hyperlink remains one of the most fundamental elements of any digital marketing campaign. In this guest post for Search Engine People, I want to look at seven whitehat [...]
Over the last 12 months, I sent more than 300 pitches that helped secure over 60 guest posts, which covered everything from viral content to SEO best practices. The goal? To help other digital marketers get a handle on where [...]
Guest posting has numerous benefits, from authority building to actual lead generation. Going after one (more tangible) of the goals diminishes the value of guest blogging: You just cannot underestimate the power of a well-established brand! But how do you [...]
Maybe I’m biased but if there is one thing I can predict with 100% accuracy, it’s this: content marketing will become even more important in 2017. You’ve seen this first-hand: businesses are investing more and more in creating and distributing [...]
Increasing conversions is one of the most common challenges digital marketing agencies have to deal with. In this how-to article, we will provide you with tried and proven hints on how to considerably raise the number of goal achievements per [...]
Admit it, you’ve definitely dreamed of launching a marketing campaign that will go viral. Every business owner wants to get the boost in popularity such an accomplishment will provide, but only a few manage to succeed. Why? Surprisingly, there isn’t [...]
Building an ecommerce website by itself is not terribly difficult. Building one that customers fall in love with takes a serious effort. More often than not, it involves a great deal of stress, hairpulling, split testing, and trial and error. [...]
I was in a bakery last weekend. Placed on the shelf above the birthday cakes, they had confetti, candles, and snow sprays. It seems obvious that anyone buying a birthday cake is also likely to buy confetti and candles, yet [...]
No matter what, Facebook continues to be a solid source of brand awareness and has now expanded it’s influence into the purchasing funnel. The percentage of consumers that admit having their purchasing choices skewed by a company’s social media post [...]
In this day and age, engagement matters. Your social media content has to do more than catch a person’s eye. If you want it to bring you business, it has to get that person to act. There are a [...]
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