Yeast makes dough rise – without it, the bread won’t bake properly, and you’ll like have a mess on your hands. Likewise, content is a key ingredient for your content marketing business. Content adds to your credibility and relevance. If [...]
With the new year fast approaching, most of us in the content business are looking for ways to revamp our strategies. There’s no doubt that content is still king, however, with hundreds of similar web pages online competing for traffic, [...]
Following months of rumors and speculation, Google’s Accelerated Mobile Pages (AMP) solution was officially unveiled at the end of 2015. In essence, AMP enables publishers to create alternate versions of web pages designed specifically for lightning-fast load times on mobile [...]
On the first day of Christmas my true love said to me, “How about you spend some of this holiday vacation time beefing up your site’s SEO and getting ahead in the online marketing world?” And so I said, “Well [...]
Your social media followers like your posts, comment on your content, and even click on your links from time to time. What they don’t do, however, is tell their friends about your brand. You have a problem faced by so [...]
Content marketing has become big business. Curata's roundup of content marketing statistics reveals that: The content marketing software market will be worth $32.3 billion in 2018 88% of North American B2B marketers use content marketing B2B buyers use content for [...]
Social Media is is a competitive place to have your content seen or shared by people. But once you get the inside information on how to use it, you will enjoy great success from your post. But why not have [...]
Here’s the scenario. It’s been seven months since you launched your online business yet your monthly sales have been close to nonexistent all this time. “This is really frustrating,” you say to yourself. You spent countless hours -- let alone [...]
As a content marketing consultant, I get a lot of questions by companies that want to know what they do wrong with their content marketing efforts. After all, 70% of marketers lack a consistent or integrated content strategy for a [...]
If your forms are not optimized, you’re bleeding opportunities. You better make it your mission to keep improving them to your customers and business needs. Let’s see how you should do this in four ultimate sign-up form conversion optimization steps. [...]
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