Google Chrome Web Store & Chrome OS : The Web Goes App
What the Chrome Web Store is, how it ties back into Chrome OS and how both tie back into your marketing.
SEP is the Subject of a Toronto Star Article
SEP has once again been the recipient of "great" press ... this time with a 3/4 page article in the Small Business section of the Toronto Star. The article is titled "Ajax Firm is Searching for Success". Article writer Paul [...]
Your Relationship With the Muse: A Writer’s Intervention
Writing isn't sitting down and waiting for the Muse to show up.
How To Track Clicks On #Anchors in Google Analytics
Last week, a question from a client landed in my inbox, about whether or not it was possible to track clicks on anchors/fragments. Good question! While the vanilla out-of-the-box Google Analytics doesn't do this, a little bit of customization with JavaScript can do the trick. Here's how.
Web Writing and Writing for Print: It’s Not the Same Thing
Before the Internet, writers wrote and readers read. However, like most things, technology left its mark on the writer/reader relationship. For the Internet, writers write and readers scan. This is the largest difference among many between writing for the Web [...]
The Great Facebook Facelift of 2010
Remember in 2008 when you were so angry at Mark Zuckerberg for changing Facebook? You had to adjust to Facebook all over again, and you many of you were new to the network. Well, if you're still heated over 2008's Facebook facelift, you should prepare yourself for yet another one.
Top 10 Ways to Increase Traffic to Your Blog
Get immediate exposure and increase targeted traffic to you blog with these 10 on-target tips.
Why You Should Never Forget About Web Usability
13 website usability tips to get you started... It goes without saying that some forms of usability are intrinsically linked with good SEO (Alt Tags, custom 404 pages) - but sometimes we as SEOs forget about how important usability is [...]
Google SERP Test: Hugging The Left Margin, Freeing Space For…
I stumbled upon a change Google seems to be testing for the search results page. The change is visible when logged out of all Google accounts and is most apparent when viewed in a maximized browser window. In the test [...]
8 Non-Monetary Rewards for Your Fans
For marketers who want to get out of endlessly discounting their product to their best customers, here are 8 ways to use Social Media and non-monetary rewards for your best customers: those that will recommend you to their large social networks. Examples include KLM, Starbucks and small businesses.
