The 5 A’s of Content Marketing
Marketing through content is one of the pillars of modern SEO. The ideation and generation of content should be based on this model.
Throwback Thursdays: The Evolution of Web Design
The year was 1991. In the midst of everybody dancing (C+C Music Factory), psychotic cannibalistic criminal masterminds (Silence of the Lambs), and Tim "The Toolman" Taylor (Home Improvement), CERN quietly published the first ever website. Still live today, this is [...]
10 Highly Engaging Propositions To Tempt Your Marketing Partner
Once you decide on on some potential Marketing Partners you would like to contact -- to help you build your brand, acquire new customers and keep your existing customers loyal longer - you'll need to create a value proposition [...]
The 10 Levels of AdWords Geotargeting
One of the most basic settings for any PPC campaign is the geotargeting where you set the geographic area where you want to show your ads. Believe it or not, Google AdWords features 10 different levels of geotargeting. Country - [...]
Even 1 Star Reviews Result In Twice The Conversions
One of the joys of having access to a client's Analytics data is finding out what does and does not drive traffic and sales. I'm specifically interested in measuring the dynamic elements of a page to see what kind of [...]
How to Go Hyperlocal with Your SEO Campaign
Let's face it, local SEO is probably the most used SEO strategy of them all. Sure, as a search marketer you will get your share of e-commerce websites and nationwide campaigns, but the bread and butter of most search marketers [...]
9 Things You Must Know About Conversion Rate Optimization (Before You Start!)
During a time when every visitor matters, every click is a potential loss or gain, the tide has shifted: everyone seems to be pondering ways to increase their conversion rates. The average e-commerce store converts less than 2% of its [...]
Why Social Signals Are Important For SEO
Image by Anirudh Koul There are a variety of factors that affect the performance of a companys website and overall online presence. Search engines give credit to relevancy (using similar keywords in your meta descriptions, title tags and [...]
Content Marketing Curator Plugins for WordPress
What is Content Marketing? Content marketing is an online marketing strategy in which a company creates and distributes relevant and valuable content for the purpose of engaging and building a specific target audience. Examples: Your business offers SEO services, you [...]
Introduction To The World Of Remarketing
Graphic by ReTargeter Have you ever visited a website, only to find its results seem to follow you as you continue your exploration of the world wide web? Have you ever browsed for shoes on Amazon, and see [...]
