If you have been practicing SEO, you would have encountered a disconnect between what you were hired to do and what the client actually wanted you to do when they hired you. You thought your goal is to bring traffic. [...]
Is traditional advertising dead? For media planners, the simple answer is No. But the better answer is to borrow a Facebook relationship status it's complicated. Digital marketing is still in its early stages, so a robust set of long-term, hard [...]
You can blog for many reasons: Because you have something to tell the world, because you want to share your hobby or expertise, because you want to make money - or even all of that. But whatever the reason, there [...]
If you haven't started preparing for the holidays yet, don't panic. While the holidays are quickly approaching and many companies may have a jump start, it isn't too late to put a plan in place and make sure you're taking [...]
Everybody's talking about content. Content is the new SEO... content feeds inbound... content drives digital. For most businesses, it's probably true, but how do you find out for sure if your content is driving your business forward? Do you have [...]
by Joe Shlabotnik Trends can rapidly change. seemingly with the wind. Good content remains an enduring cornerstone to digital marketing; that doesn't look to be changing any time soon. But within a content plan, the players seem to be [...]
Here's a scenario: you own a small online store that sells products and you are struggling to get enough traffic or conversions. Despite the fact that you have probably spent a lot of money on pay per click and SEO [...]
I bet you have heard it before: you need to capture emails from your blog visitors. It is the most effective way to implement your marketing plan. For many of us bloggers, 80% of visitors pop by once and never [...]
Content marketers face two big challenges: Producing enough content Producing powerful content that helps take a business to the next level Let's face it. Generating an unending stream of fresh, unique and valuable content is a big task. You could [...]
How are you planning to align your 2015 content marketing strategy to your overall business objectives? How can you make the most out of your hits and misses in 2014 when crafting your content marketing plan for 2015? What are [...]
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