So you're looking for content that will drive engagement, generate leads and lead to greater exposure online? Consider interactive content. Interactive content is different than your normal "read me and share" fare that many content marketers use to generate inbound [...]
Giveaways are an excellent means to draw attention to a product, increase brand awareness and get some quality traffic coming your way. They are also used to gain followers and build a large community on the social media scene. But, [...]
In a time where humanity looks for internet connection as much as, if not more than, food and water, having mere social media access for your business is now largely insufficient.
Having analytics is one thing; knowing how to interpret them is quite another. Here are a few ways that you can gather actionable insights from the SEO analytics that you pay for or gather from your free service. Data Points [...]
Research shows that 2% is the average click through rate for paid search. While you might be getting an average CTR of 5% of more, are you really being efficient with managing your PPC accounts and are ultimately working on [...]
Influence marketing isn't a difficult concept to wrap your head around. It isn't so different from word-of-mouth marketing, the most trusted way for a would-be customer to learn about your product - a friend tells a friend, who, in turn [...]
No matter what you do, your job is to tell your story - Gary Vaynerchuk As usual, Gary V. is RIGHT. The following stats prove it. 52% of marketers worldwide believe that video best ROI compared to other types of [...]
As the self-styled 'front page of the internet', Reddit is one of the fundamental drivers of internet culture and as such, is undoubtedly a very tough nut to crack in terms of marketing to its userbase. Last year though, Reddit's [...]
AdWords has a variety of geo-targeting capabilities - you can geo-target by city, postal code, and even a radius around your desired location. What you may not have paid much attention to are the 'Location options (advanced)' settings. By default, [...]
I've talked a lot about diversifying your traffic sources: Long gone are the days where we could rely on Google (not saying it was a smart strategy back then but at least it was possible). Today the only way to [...]
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