Let's have a look at some of the most promising trends in the marketing world to look out for or try. Search Marketing Trends You should stop using recent keyword data trends as they are becoming more and more unreliable. [...]
It's important to make the distinction between just attracting web traffic and attracting quality traffic. These are strategies that will drive more qualified leads. 1. Content Having engaging quality content on your site with the proper keywords helps your [...]
Online start-ups can be an adventure. But sometimes, that adventure can feel like a never-ending roller coaster, as you work to keep your marketing plan-and business--on track. Management, marketing and product-focus are a tough balance to strike when you're building [...]
Local SEO is a unique beast for me. For years, I specialized in SEO for ecommerce, but with time and some change, I now find myself working specifically with small local businesses. It's a new challenge that I'm really enjoying. [...]
While Google+ may not be as prolific a social network as others (Facebook, Twitter, etc.), it is still an invaluable platform for content promotion. Google+ promotion tactics range from organic to paid, though currently, Google+ ads aren't yet as extensive [...]
After the release of Google's Pigeon update in mid-2014, local search became more important than ever. Some businesses - such as those from the jobs, real estate, film and insurance industries - tumbled from their original search rankings. Others were [...]
What Is (A) Nofollow? Nofollow is an indication that can be added to a link to tell search engines you recommend they not follow that link. Basically to tell them not to pay attention to that link at all. In [...]
What Is An SEO Audit? An SEO audit is a process of checking a web site in a number of areas. Primarily, this process aims to ensure that your web site is up to current standards of being search engine [...]
For a long time directories occupied an important role in the evolution of the web. Before Google and complex search algorithms most of the internet was categorised using Yahoo's original web directory which categorised websites manually by niche and from [...]
Organic reach on Facebook fell from 16% to 6.51% between February 2012 and March 2014 [ref]Providing Stats & Metrics to the Eat24 Facebook Discussion[/ref] That means you have to work harder smarter to maximize [...]
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