Content is king. The phrase is old, but it still captures the essence of online marketing. Many marketers still focus largely on text content when they see that phrase. In reality, visual content is much more effective and more easily [...]
When I first started my blog I never thought it would be easy. I knew a lot of work was ahead. But when I considered the challenges I never thought just coming up with fresh topics was going to be [...]
Digital media are changing the manner in which people look for information. Brands and businesses are constantly improving their online strategies to stay relevant. But academic institutions are sometimes negligent when it comes to a sensible online presence. Each generation [...]
In a digital world where Content is considered to be king, you need to build up an army to ensure your kingdom’s safety and well-being. If your kingdom is your company blog, then how could you mobilize a heroic army [...]
Gone are the times when social media was just another networking opportunity brands could use to create a buzz. Social media has come a long way from being a silo where interns could learn new skills to a powerful platform [...]
Personalization and segmentation are the current marketing trends that are enabling marketers to reach only the interested consumer in order to increase the chances of conversions. Unbounce rightly says, Try to appeal to everyone and you'll appeal to no one. [...]
A popular misconception is that content marketing its all about blogging. While blogging is certainly an important and effective component of content marketing, it is not the only one. It may not even be the best way to reach your [...]
With today’s Internet average user getting distracted in as little as 8 seconds and having merely 50 milliseconds to form a first impression, marketers need to design attention-grabbing content that can keep them engaged longer. Viral-bait-esque, listed posts (like [...]
You know the tasks that stay on your to-do list for months? The kind that, when you enter the office on a Monday, you say, "I WILL get it done this week" and six months later it's still pending? A [...]
So, you've linked your Google AdWords and Google Analytics Accounts so you can see campaign data in GA. Setting up the link wasn't so bad - but what are you going to get out of it that you couldn't [...]
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