Did you know that 571 new websites are created every minute? By now, every company has integrated SEO into their digital marketing strategy. Not only do they understand the importance of having a strong online presence, but they also work [...]
Although similar in many ways, paid search and search engine optimization (SEO) are two very different beasts when it comes to digital marketing. Despite all of the SEO conspiracy theories floating around, there is no correlation between paid search and [...]
Personalization is the newest frontier for UX professionals. An overall positive user experience for a vast audience is obviously still a goal, but taking collected knowledge about individual users, leads, visitors, or customers whatever the case may be is a [...]
Blunders in digital marketing campaigns happen more often than you might think and can show up without the least amount of warning. Holes in your marketing campaign can seriously damage a company’s brand image. With today’s massive digital marketing trend, [...]
The social media strategy you use can determine the success or failure of an online marketing campaign. Many social media managers and website owners don't do proper research. They are often wasting valuable resources working on social media activities that [...]
Think back to the last time you shared a post on Facebook or retweeted someone on Twitter. What was going on inside your head at that precise moment? What was it that made you share that post? This is the [...]
As we discussed in Part 1, you begin your optimization efforts by keeping a watchful eye on search term reports to weed out irrelevant clicks and impressions. You then look at your keyword performance to find additional dead weight as [...]
For a couple of years a number of results were seemingly being ranked on quantity of links over quality, for exact match keywords, before Google started to clear up their results, with their Panda (Feb 2011) and Penguin algorithm updates. [...]
"If you can make cherry-picked influencers fall in love with your brand and GENUINELY appreciate its value, they will AUTHENTICALLY introduce it to their trusting audience and your ROI will soar." - Heba Hosny In the previous article in the [...]
When it comes to a platform to run your website on, WordPress is a pretty common one. As everyone probably already knows, WordPress is only limited by the plugins available or the development skills you have. In other words, [...]
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