The “3 pack” is the most coveted real estate of local SEO. When someone searches for a location-related keyword, (e.g. dog groomer Portland), it’s the 3 first listings that show in local search results: And in 93% of searches with [...]
Ah, the sales funnel. We are all obsessed with it. We read, write, and argue about the best ways to go from the initial marketing phase to the final conversion. Yet, we too often ignore what could be the [...]
For businesses that sell physical goods online, there’s no such thing as too many sales channels or advertising mediums. So, if you aren’t using Amazon – and specifically Amazon Marketing Services (AMS) – then you’re missing out on a chance [...]
Yeast makes dough rise – without it, the bread won’t bake properly, and you’ll like have a mess on your hands. Likewise, content is a key ingredient for your content marketing business. Content adds to your credibility and relevance. If [...]
With the new year fast approaching, most of us in the content business are looking for ways to revamp our strategies. There’s no doubt that content is still king, however, with hundreds of similar web pages online competing for traffic, [...]
Following months of rumors and speculation, Google’s Accelerated Mobile Pages (AMP) solution was officially unveiled at the end of 2015. In essence, AMP enables publishers to create alternate versions of web pages designed specifically for lightning-fast load times on mobile [...]
On the first day of Christmas my true love said to me, “How about you spend some of this holiday vacation time beefing up your site’s SEO and getting ahead in the online marketing world?” And so I said, “Well [...]
Your social media followers like your posts, comment on your content, and even click on your links from time to time. What they don’t do, however, is tell their friends about your brand. You have a problem faced by so [...]
Content marketing has become big business. Curata's roundup of content marketing statistics reveals that: The content marketing software market will be worth $32.3 billion in 2018 88% of North American B2B marketers use content marketing B2B buyers use content for [...]
Social Media is is a competitive place to have your content seen or shared by people. But once you get the inside information on how to use it, you will enjoy great success from your post. But why not have [...]
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