Here’s the scenario. It’s been seven months since you launched your online business yet your monthly sales have been close to nonexistent all this time. “This is really frustrating,” you say to yourself. You spent countless hours -- let alone [...]
As a content marketing consultant, I get a lot of questions by companies that want to know what they do wrong with their content marketing efforts. After all, 70% of marketers lack a consistent or integrated content strategy for a [...]
If your forms are not optimized, you’re bleeding opportunities. You better make it your mission to keep improving them to your customers and business needs. Let’s see how you should do this in four ultimate sign-up form conversion optimization steps. [...]
Here are some facts: The online retail business market is estimated to reach USD 6.7 trillion in 2020. - Frost & Sullivan, 2015 90% of consumers research online before buying. - MyCustomer, 2012 60% of consumers start their research using [...]
For many websites and businesses Google continues to provide more traffic to their website than any other channel: more organic visitors than paid search, social and even direct traffic. With that in mind it’s certainly worth keeping up-to-date with what [...]
Local SEO can be a touchy subject. It's filled with pitfalls and problems, but just as many opportunities to improve if you know where to look. Keeping this in mind, let's take a gander at some of the shifting standards [...]
One of the most difficult (and aggravating!) aspects of Search Engine Optimization (SEO) is the constant change. Because search engine algorithms are continually enhanced to deliver better results, techniques to get your website ranking high in the results also [...]
LinkedIn is one of the most powerful platforms to market your B2B business effectively. According to this study, 88% of B2B marketers use LinkedIn for marketing their products/services. The same study shows that 42% of all LinkedIn users agree [...]
Getting traffic to your blog can be a tricky thing, especially when you're reaching out to a very specific customer niche. While the key is still to have great content, it can't hurt to reach out to people to gain [...]
The best marketing funnel models I have come across are the ones that don’t taper at the end – a sale doesn’t bring up the “bofu.” Engagement is an ongoing process, no matter which stage of the journey your customer [...]
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