The practice of tracking search engine rankings is essentially moot. . The problem: explaining the irrelevance of rankings to clients. Don't get me wrong. The goal of any SEO work should be to achieve the highest search engine rankings possible, [...]
Google Local Latte by yukop Local search is an area that is becoming increasingly fundamental for any SEO strategy. As search engines aim to provide users with highly relevant results, one of the main aspects they have focused [...]
Eye tracking by SMI Eye Tracking Sound interesting isn't it? One of the recent patents filed by Google hints at the search giant's capability of predicting voice queries and processing them semantically simply by interpreting the user's gaze [...]
Digital marketers today face a difficult SEO dilemma. What's more rewarding: keyword marketing and link building or content marketing? What are the arguments for and against choosing one approach over the other? In this post, we'll address what you should [...]
David & Goliath by menteblu61 The word panda used to conjure images in my mind of cherubic bears doing somersaults and munching on bamboo. Not anymore! These days I think of pandas as Google updates that are anything but [...]
Computers & Monitors in 1997. Photo by Rev. Xanatos Satanicos Bombasticos (ClintJCL) Today we know Google as a dominant force in search. The search engine boasts an impressive market share and largely overshadows its competition in many of the [...]
Google Police. Photo by surrealpenguin In two of our recent posts, we talked about the difference between manual warnings and Penguin (algorithmic) penalties, and how to protect your website from getting hit. Well, it seems that these posts are [...]
Google can act like the web police. Photo by greenkozi The changes that Google made over the past year - particularly the Penguin update rolled out in May 2013, and to a lesser extent the introduction of Hummingbird [...]
CTR by Jorge Barra A very popular question, but unfortunately there is no such thing as a 'good CTR'. Since CTR depends on many different factors and variables, it's just like asking 'what's a good income' (without knowing [...]
We can't say we didn't see it coming! All the signs were pointing to it. Google has been systematically penalizing websites for bad SEO practices and poor or unsuitable content creation. It was only a matter of time before websites [...]
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