A few months ago, I wrote about how to effectively work with a PPC long-tail when the long tail is too long. Using the cleaning services industry as an example, I showed how targeting thousands of combinations of location + [...]
What is rich markup? Rich markup on a page results in a rich search snippet on Google SERPs. According to GWT: Rich Snippets Guidelines Rich snippets are designed to summarize the content of a page in a way that makes [...]
The days of Google PageRank's link-based dominance are numbered. While it's no secret that Google has been working on undermining the SEO manipulators who use link building schemes and black hat methods to rise in the search rankings, we now [...]
You can't deny Pinterest is a power-player in social media. Despite only launching in 2010, it's the third-most used social media site in the United States. A visually-oriented medium seems like a no-brainer for brand building and indirect marketing, but [...]
What if I told you that you're paying too much for your Google AdWords clicks? What if I told you that all that time you've invested into building highly-targeted, long-tail Google AdWords campaign was in vain? What if I [...]
Well, it has in fact been well over a year now. A lot has changed since April 2011, and in some ways, a lot has remained the same. Here is what happened; 11th April 2011 - My main site was [...]
Because Google+ content will appear in Google's natural search results, it's important for your local business to have a page of it's own! Did You Know? Google+ attracted over 100,000,00 users within the first 6 months of its launch! Tweet [...]
I don't know whether you subscribe to the Google Webmaster Help YouTube channel, but it can be a great way to keep up with how to stay in Google's good books. Don't get me wrong there is a lot that [...]
Closely mirroring a 2010 SEP prediction, Google Shopping results in the US are now "pay to play" only.
In organic search targeting the so-called long tail has almost been rammed down our throats. In PPC? Not so much. Maybe because it seems harder to do? PPC Expert Alan Mitchell shows you step by step how to target PPC's long tail.
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