Remarketing Lists for Search Ads (RLSA) is relatively new Google AdWords feature which allows you to show ads on Google only to people who have previously visited your website. Since a visit to your website suggests that that person is [...]
Over the past few years, the needs and expectations of consumers have changed. We live in a world inundated with information and, while we used to stroll the web eagerly seeking lengthy articles to consume, we now seek out and [...]
Has Google's recent announcement of encrypting all keyword data caused you to have sleepless nights? You are not alone. The latest breaking news (along with Hummingbird and Penguin 2.1) has caused quite a stir in the on-line marketing community. There [...]
Google has implemented semantic search into its core algorithm by the recent introduction of Hummingbird. This is a phenomenal change and one of the biggest to happen after Caffeine. Many webmasters and internet marketers still have confusions regarding this new [...]
1. Look beyond the conversion It's not all about conversions. I often use the 200 clicks rule as a general rule of thumb to decide whether a keyword, ad, or search query is performing, with the theory that if no [...]
Leave it to Google to quietly make some big changes on a Friday afternoon in the summertime that could completely upset how you go about your SEO program. On Friday, July 26th Google updated their Webmaster Guidelines (specifically the Link [...]
Chances are you're underutilizing your Google AdWords search query data. One of the most valuable reports available to PPC advertisers is the Google AdWords search query report. It allows you to see the searches people type into Google before they [...]
There's a number of ways to categorize your SEO efforts (on-site and off-site, for instance). In this article I want to discuss on-site SEO elements as opposed to off-site strategy. In other words, I'll provide you with tips and tools [...]
Recently Courtney Seiter of Raven Tools picked my brain on this very topic. It ended up being featured on MarketingLand (with a few people who are a whole lot smarter than me). In the discussion that myself and Courtney had [...]
Recently, I had the unenviable task of trying to have a website's Google penalization lifted so the site could regain the significant traffic and rankings it lost after the penalty. Personally, I've been interested in reading about what's worked and [...]
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