With such a large number of post-secondary choices available to students, todays higher education market is more competitive and challenging to navigate than ever before. It is well established that prospective students start their research online, so why not meet them where they are? A smart digital marketing strategy can be impactful and [...]
How much do Facebook ads cost and how much budget should you allocate to Facebook ads? In this article, we break down cost benchmarks, how to set your Facebook budget, and how the Facebook auction works. We also delve into other factors that influence [...]
It may be hard to understand how website page speed and SEO are connected. Yet all the way back in 2010, Google stated that website page speed would play an important role in technical SEO and will boost your chances of ranking your pages on Search Engine Results Pages (SERPs). As the rise of mobile devices occurred, a few years later Google confirmed websites [...]
At any given moment your potential clients/customers are at various stages of their buying journey. While one is weeks away and gathering preliminary research the other is ready to make a decision today. A complete digital marketing strategy will attract people from all funnel [...]
An effective digital marketing mix can be used to accomplish several goals. Some of these goals include ranking for keywords, increasing brand awareness and building their social media following. Often the result many businesses are hoping to achieve is to use these strategies to drive more sales through their website. CRO – [...]
When trying to determine how to hire a digital marketing agency several factors come in to play. We have previously written about hiring for a singular service category such as How to Hire an SEO Agency. When it comes to a broader [...]
Metrics are key to finding out how your website is performing. Without knowing where you stand, you can’t further optimize your website SEO. Metrics are quantitative measurements tracking different events on your website. There are many metrics in Google Analytics (more than 200), [...]
SEO is short for search engine optimization. In the world of digital marketing, this marketing strategy plays an important role in helping you increase your reach to potential customers. While, Google doesn’t share its overall search volume, it’s safe to say it’s [...]
Developing strong, cornerstone content is one of the most important things you can do when trying to expand your audience, customer base and business online. Not only does great content help you attract high-quality target audience members and establish [...]
Amazon has their own voice-powered digital personal assistant: Alexa. One of the most noticeable applications of Alexa, is Amazon Echo, the flagship smart home device that fully integrates into our lifestyle from playing song to ordering takeout, or from paying [...]
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