Brace yourselves, Canadians: Twitter Ads are coming to a timeline near you. Post IPO-Twitter officially announced yesterday that its self-serve ad platform would now be available to small and medium sized businesses (SMBs) in Canada, the UK and Ireland. Of [...]
Content is King online - so were always being told and most people who work in the digital marketing arena are aware that great content has the power to drive traffic. With social media marketing becoming an essential part of [...]
Lately I've found myself using Google Trends to help gain valuable insight into new niches I'm exploring, which can be invaluable at the start of a link building project. Google Trends is an awesome early phase tool, and all [...]
eBook marketing is a great way to create a strong linkable asset. Ebooks are fun to promote. An eBook is what your customers will take offline with them whenever they go traveling or on vacation. Ebooks are easy to get [...]
Torn between keeping your pay-per-click in-house or outsourcing management to a Search Engine Marketing company? To help with your decision, here are some advantages and disadvantages you should consider. In-House Pros Dedicated Employee Being able to quickly connect with someone [...]
I really enjoyed the recent post by Amy Balliett 3 Tips to Plan Your SEO Campaign for The Visual Web, which made me think that maybe you would like to know how to optimize your images within WordPress. To begin, [...]
I could tell you that mobile is the future of digital marketing, but that would be a lie. It's already here. If you haven't yet joined the revolution, it's never been more urgent to shift your focus to the mobile [...]
Take these data points into considerations and your mobile strategy can't go wrong.
Even with all the talk of "content marketing is the new SEO" and "don't build links, build relationships", most marketing managers and SEOs know full well that link building is what makes or breaks a site's search engine visibility. Unfortunately, [...]
While unbeknown to the search marketing world, Google released an updated version of their algorithm last August that allows for the ability to better understand context when qualifying relationships. Prior to this shift, Google connected online consumers with relevant content [...]
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