Effective Client Report Formats: Reporting for (SEO) Duty, Sir
If you have clients, you have to report to clients. But what's the best format to use?
How to Showcase Your Expertise on Social Sites
The most common advice if you want to showcase your company's expertise is to blog. If you do it right, blogging on topics related to your business and industry sets you up as an expert and your company as a [...]
A Timeline for Updating Your Business Address Online
One of the biggest steps in the "life" of a small business is changing their office address. It is equally important for their online presence as it is offline. Google, as the local search leader, likes to go very harsh [...]
The Art of Driving Content: Speed vs. Quality
When you rush into things you tend to overlook details that matter. Like riding a motorcycle 90 MPH into a city and failing to notice the large pothole rapidly approaching, trying to race through SEO is the quickest way to [...]
How to Use Google Website Optimizer
Google Website Optimizer is an excellent resource for those seo experts who prefer to make data driven decisions. The tool allows you to create multiple versions of a webpage or blog post to test which version(s) are best at converting [...]
The Dumb, Dumber and Dumbest Signs of Catastrophic Blogging Syndrome!
Have you reached the blog reader stagnation station? Join the club! Throughout my journey as an avid blogs reader, I have come across what I like to call: "The dumb, dumber and dumbest catastrophic blogging syndrome!" Let's discuss them one [...]
Customer Service Simplified With Social Media
In previous posts I have talked extensively about how social media helps with building your social capital and is a great aid in customer service. From a corporate point of view we need to not only discern the value it [...]
SEO Website Review: Re-visited And Simplified
This article will outline how to look at your own site and know what to optimize. It will help site owners look at their site and understand what on-page changes they could or should make (or ask to be made).
The Dreaded 404 Page – Turning Lost Visitors Into Prospects
Instead of leaving your prospecting to chance, you can be proactive and edit your 404 page to be helpful to your prospects rather than aggravating.
No More Excuses: 6 Content Ideas You Can Use Now!
I was meeting with a friend the other day. She's a small-business owner who I was helping out with some bits of advice. One of her biggest points of frustration is the knowledge that she needs to be creating content - but lacks the time to do it. I know this is not the first time I've heard this from a small or medium sized business owner so I thought it would be worthwhile to lay out some of the tactics I've suggested over time to overcome this dilemma.
