There's no way around it, we live in an app-saturated world. There are well over 4 million apps available via Google Play and Apple App Store alone, and that number is growing every day. Statista The downside [...]
With the team at WordLift our mission is to democratise Semantic Technologies to make them accessible to anyone that has a website. In fact, today the big players that are taking advantage of those technologies gained an edge in [...]
Want to boost your website conversions? The obvious revisions would include your call to action, coming up with something more enticing and engaging. Or, perhaps the marketing and promotional materials themselves. After all, if you get people interested before they [...]
Facebook is growing by leaps and bounds. Marketers are spending billions yearly to reach their target audience with Facebook Ads. However, Facebook looks more like a socializing platform than a place where people can buy things. This is because most [...]
Do you perform link building strategies for your business? If yes, I’m sure with so many methods to improve rankings for your website, you may not want to adopt SEO tactics that violate the search engines “terms of service.” [...]
It’s 4 in the morning, and you still can’t sleep. You spent the last 3 hours or so trying to figure out why your aren’t getting the spike in sales that you were hoping to get from your automotive [...]
Whilst there’s no doubt that video is shaping up to become the dominant medium on the internet, creating a professional and slick looking marketing film is not an easy task. Whether you opt to commission a video with a production [...]
Yours truly was thinking aloud about CTA’s recently: “As in, do CTAs really have the power to make or break website sales, as some inbound experts confidently claim, as they keep A/B testing their CTAs, over and over again?” [...]
Let's admit. You want it badly, don’t you? All the blog posts you publish, valuable freebies you give away, free trials of your products, and everything else are used to collect leads and turn them into paying customers. And your [...]
The power behind search-based marketing has always been intent. Search engines like Google gave us the ability to put our ads in front of people at the exact moment they were searching a specific keyword. Because people were searching, [...]
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