As search geeks, the first thing we tend to do when landing on any website is looking for the search field. However, while the search option is considered to be one of the most important elements of any website design [...]
Roughly speaking, search keywords are often divided into two camps – ‘top-level’ (or ‘head’) keywords and ‘longtail’ keywords. In reality the distinction is not so clear of course, with there actually being a fine spectrum of keywords running from the [...]
Google announced yesterday that select ads will feature a new format. Under the new format descriptive line 1 will be moved to the headline and separated by a hyphen. What This Means for Marketers The main impact is that it [...]
According to real-time measured feedback from a select group of TV viewers by USA Today's Ad Meter, these are this millennium's top ranked Super Bowl commercials. Super Bowl XXXIV (2000) : Budweiser Product: Beer Avg. Ad Slot: $2 million / [...]
Search engines have put power into the hands of consumers in more ways than we often consider. Not only can people now find almost any product they could ever require in the click of a mouse, but they can also [...]
Learn the basic, essential steps to getting on-site videos ranked so they appear in Google's Universal Search.
Professional advice on how to manage your Adwords campaign so you pay less and less for better ads.
A lot of people are never really sure how to enter into a new niche or how to start a niche site. There are a ton of things to think about. Is there a ton of competition, how can I [...]
Link exchange is dead. It's not that it doesn't work. It works perfectly well for those who already have their established link directories. But there are two things that kill link exchange as a viable link building tool for a [...]
How do you learn today? Do you like to attend webinars? Read books? Travel to conferences? Companies these days often have very high expectations for their employees to constantly be educating themselves on the latest in their industry. There is [...]
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