Businesses owners and marketers are always looking for new ways to grow their social audience. When you have a strong group of followers, fans and friends on social media, you have a direct line of communication to a group [...]
Are you looking to drive more sales to your e-commerce store this year? If you are, have you ever considered using social media channels to do it? Yes, I know, social media can be a bit overhyped with all [...]
When it comes to search engine optimization (SEO), backlinks are still the most effective way to increase your rankings and get search engine traffic. While many experts suggest creating great content as a way to get a lot of [...]
There are 3 primary components to keyword research: search volume, competition, and relevance. Here we’ll explore each factor and its impact on keyword value. Let’s get to it! The 3 Components To Keyword Research Component #1: Search Volume How often [...]
A/B Testing is the practical approach to test one thing against another. The concern some SEO's and marketers have is that A/B testing could backfire. Concerns and questions such as: What If Google perceives my tests as an attempt [...]
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffet In plain English, customer retention means getting your customers hooked on your products/services [...]
After switching to HTTPS it's a good idea to run a scan, a crawl. You want to make sure your internal resources and internal links don't use HTTP anymore. We'll use the https://webhelpforums.net domain as an example. It recently [...]
Since brand presence on social media became essential, social media monitoring became a regular part of every marketer’s job. The issue, as with many digital marketing activities, is that manual monitoring is time-consuming and cumbersome to the point that [...]
A major chunk of link building strategies are still shady to say the least. You could of course pursue strategies like guest blogging, giveaways, contests and directory listings to gain links legitimately. However, you must also consider the cost-benefit [...]
Who knew the movie Prometheus would teach us such a valuable lesson in content marketing but Michael Fassbender’s character was onto something when he said, "Big things have small beginnings." I’d like to expand upon this just a bit. [...]
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