Generation Y frequently stumps marketers, and for good reason; unlike previous generations, Gen Y-ers tend to ignore more traditional advertising such as magazine ads or TV commercials. They grew up on the frontlines of the technology revolution, and they [...]
I get it… You’re busy. Your business is your priority. You don’t have time for this useless “social media strategy” or hot new digital marketing tool. But you know you are leaving money on the table. Don’t you? And [...]
No matter what time of the year, it's never too late to amp up your SEO strategy. We’ve got 10 items to add to your SEO strategy to-do list that you should probably tackle before the next wave of SEO [...]
Content Marketing is an increasingly popular strategy for online user engagement and a successful brand identity. The budget for a quality content keeps growing and the momentum does not seem to lose. The reason is quite simple. Content marketing provides [...]
Roundup posts are so 2012. I hate to say it, but they really are. True, we still see them, and they actually still work in some niches, but by-and-large people are getting exhausted with them. Readers are becoming tired [...]
Let’s get straight to the point and make it simple. Metric is a number. It is a Count (a total or a sum), an average, or a Ratio (one number divided by another number). Metrics are measurable. Dimension is an [...]
Hacking is out of control this year. However, a solution exists that can completely shut down several common hacks. HSTS is becoming the most effective anti-hacking measure against man-in-the-middle attacks. HSTS, or “HTTP strict transport security, forces web browsers to [...]
Text alone isn't enough to attract customers and ensure engagement is high. We're living in the age of visual content marketing. Whether audiences realize it or not, people crave visuals. That's why apps like Instagram are so popular and why [...]
Social media is an effective promotional tool, and a solid form of engagement. But no one said it was easy. In fact, for many of us it quickly spirals into an unending source of aggravation. There is such a heavy [...]
On the Internet, speed matters. A lot. While our tolerance levels for stoplights and microwave ovens are somewhere along the lines of two minutes, our tolerance for a loading webpage is less than three seconds. This is where the issue [...]
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