Blogs are ubiquitous today. Back in 2008 when ShoutMeLoud was registered, the blogging peak had not hit India - yet. However one thing that never ceases to amaze me is the timeless lure of quality. What was working back [...]
Social media exists across your lead lifecycle. It's a first-touch acquisition source, a last-touch conversion point, and of course, an influential part of the buyer's journey. People hear about a new brand from their friends on social media, learn about [...]
Any marketer new to Google AdWords is probably familiar with one ad-type: text ads that appear in search results. But text-only ads are far from everything that Adwords has to offer. Businesses can choose from several different ad-types that appear [...]
There is no way to tame your visitors. They will not obey your rules. They will not follow the path you laid out for them. They will make their own paths, they will use as many devices they want [...]
Everyone makes mistakes - whether it's in marketing or in our daily interactions with other people. Even if you're a seasoned marketer, there are a number of conversion optimization mistakes you could be making. In this post, I'll outline [...]
Maintaining a local web presence for a franchise business is a challenge. Each franchise site (or microsite) has to be treated as a separate case and optimized for local search individually. Businesses can ensure its franchise websites show up in [...]
Today's marketplace emphasizes the immediacy of the mobile moment coupled with the connection and personalization that's now expected in the customer experience. That makes it a real challenge for any business to identify who your potential customers are, what they [...]
Content is king. The phrase is old, but it still captures the essence of online marketing. Many marketers still focus largely on text content when they see that phrase. In reality, visual content is much more effective and more easily [...]
When I first started my blog I never thought it would be easy. I knew a lot of work was ahead. But when I considered the challenges I never thought just coming up with fresh topics was going to be [...]
Digital media are changing the manner in which people look for information. Brands and businesses are constantly improving their online strategies to stay relevant. But academic institutions are sometimes negligent when it comes to a sensible online presence. Each generation [...]
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